You’ve been thinking for some time about starting a blog, but you’ve heard that keeping posts up to date can be a time consuming task. But, push those thoughts to the back of your mind and focus on the positive impact blogs can bring to your site.
Get more visitors
Blogs will ultimately bring you more visitors. Your blog posts will be picked up within search engines, resulting in more impressions and more visitors. We all know very well that more visitors to your site will bring with them more sales.
If your blog posts are targeted and of interest to your potential customers they will start to see you as a source of knowledge and as results show, customers who trust and respect who they buy from will come back again.
Link your blog to your social media accounts and you’ll also boost traffic by engaging your existing contacts.
Open communication with customers
Your blog is a great tool for communicating with your customers. They can comment on a post you make and provide invaluable feedback.
Use your blog to announce new products or offers and build your relationship with customers.
Stand out from the crowd
Use your blog to differentiate yourself from your competitors. Stand out by having a voice, opinions and view about your industry and related topics. Blogging can extend your credibility and highlight you and your business as an expert, credible and reliable company.
Building your blog is easy, start at the begging by creating a link from your websites homepage. Use your domain name, for example our blog is located as http://www.siteopia.com/blog , install a blogging platform and away you go.
“Forrester reported that, 13% of information workers currently use smartphones for work at least weekly. The number using smartphones is predicted to escalate rapidly, hitting 34% by 2012. “
In the business-to-business market, growth this year has been staggering. With B2B mobile marketing spend set to quadrupling over the next five years.
As a result, whatever industry sector you are in, if you need to communicate new offers, products and services or increase your sales and build brand loyalty then mobile apps should play a key element of your marketing toolkit.
Apps can provide users with an instant experience of your brand, products and services. You can interact with customers in the palm of their hands as and when they are ready.
Apps give businesses the ability to be very targeted with the information and functionality, as a result your apps can be a real draw and act as a pull to your website.
So don’t leave mobile apps to someone else, take the first step to truly communicate to your customers whatever sector you may be in.
By conducting proper research before acquiring a domain name you can avoid potential trademark infringements. If you like lots of others have thought of buying a domain based on a large corporation or brand with the hope that it will make you money in the future, think again. This is called cybersquatting and may cost you a lot of time and money to resolve should the company in question file a trademark infringement claim against you.
The Anticybersquatting Consumer Protection Act facilitates the takeover process of domains that are similar to their names or trademarks. A self-regulatory board, the Internet Corporation for Assigned Names and Numbers (ICANN), created the Uniform Domain Name Dispute Resolution Policy (UDRP) to streamline the trademark infringement dispute process. The party seeking control needs to only prove three things: 1) ownership of trademark; 2) the other party has no legitimate reason to own the name; 3) the registered name was used in a manner contrary to the trademarked image.
So before you register your domain, do your research! Check out if other companies have similar domains or what other websites exist on the alternate extensions to your chosen domain name and lastly you can always check to see if any trademarks are already held.
