If you’ve been busy building your own website with SiteBuilder, now is the time to consider creating some members only pages. Pages that are only visible to a select number of visitors can be useful in providing privileged information or promotional offers to those customers you deem most valuable.
How to create members only pages
It’s really easy to create members only pages for your new site, just click on ‘People’ in the Toolbar and then click the ‘Page Permissions’ tab. Here you will see a list of all your pages on the left and the permissions settings of the selected page (or pages) on the right.
To create a members only page select the page that you want to edit from the list on the left, then change the ‘view’ setting for that page to ‘Site members’. This means only logged in members of your site will be able to see that page.
With SiteBuilder Every page can have its permissions set individually or you can change the permissions for multiple pages at once by using ‘Control’ (Ctrl) or ‘Shift’ keys (or ‘Cmd’ on a Mac) while making your selection.
That’s it, your site is now ready and you have specific pages for your members. Now all that is left to do is deliver them with specific content or offers, that will make them feel part of your sites community.
Building your own website to launch your presence online can be quick and easy if you choose a build your own website service, such as SiteBuilder.
With easy to drag and drop interface and the ability to add your own content and images, even starting with a completely blank canvas, if you know exactly what design layout you want, it honestly is that easy!
You can also try out the software with a free trial to see just how easy it can be. Use this time to consider all the features that you will need to build your own site.
So, when looking for a DIY web site builder tool consider the following core features of your package:
How much storage space do you need?
The storage space is the amount of space provided for uploading files such as images and music. If you know you have many graphics to include on your site, be sure you choose a package to meet your requirements.
How many website do you want to build?
Have you promised family or friends that you’d build them a website too? Or do you want to start selling websites as a hobby? If you so it’s vital that you select a SiteBuilder package that allows you to create multiple websites.
Do you want to sell products?
If you’re planning on creating your own online shop then you need to select a package that has a shop builder feature. Look out also for widgets such as Pay Pal, that will let your shopper’s pay securely online or Facebook shop widget that gives you free integration with Facebook to create a shop page on your Facebook profile. SiteBuilders shop feature is also mobile compatible, which means checkout can be assessed via both iPhone and Android mobiles.
Do you want a domain name and email?
Do you already have a domain name for your new website? If not, then its worth considering the cost of the domain purchase in with your SiteBuilder plan. Some packages come complete, fully hosting with a free domain name and an email account. Giving you everything you need to get online fast!
Be found online
Be sure to choose a DIY website creator that allows all content to be seen by search engines. SiteBuilder, ensures that everything, including links, images (even behind flash) and page META data to assist with your search listings.
Do you plan to run a blog?
If you want to support your site by also creating a blog for your site, choose a plan that comes with an easy to install blog widget. You can start writing your very first article instantly.
With the launch of the new TLDs that will see some big brands registering their brand as a domain extension, will see some big shifts in how consumers remember a website URL.
Just how will brands go about managing the change or will they simply continue with the .com? Switching from brand.com to something.brand will be very difficult to manage. Many big brands have invested considerably in promoting the .com or .co.uk version of their domain, and will have to again do so to introduce memorability with their .branddomain name.
Thinking about the challenge that these brands will face:
An SEO switch over from one domain to another is very difficult to manage, so we could see the .brand domains simply existing alongside the .com versions for some while to come.
There are still many internet users who don’t understand the make up of a domain name, and seeing .brand instead of more recognised extensions will take sometime to sink in with people.
Ultimately only time can give us the answer to how brands will cope with the introduction of the new extensions, but its sure to be something to look forward to.
Online shopping has grown massively over the last decade and it’s now easier than ever to build and start your online shop.
With tools such as SiteBuilder, that includes an easy widget linking to PayPal and Ebay shops, more and more people are starting up their own online shopping sites.
With the growth, we’ve also seen user expectations rise. In traditional theory we know that users abandon the shopping process the further toward the final checkout they become. By improving their shopping experience on your site you can reduce the order abandonment rate.
Let’s start at the beginning with a few tips:
Attract Customers
1. Make sure your shop is easy to find online. Analyze your website, compare it to the competition and make sure you appear in search results. If your building your own site ensure it can be ranked by Google.
2. Create business profiles on things like Google Places or Bing Business. These may help your shop appear within search listings.
3. Try running an email campaign, including offers or promotions. These encourage customers to visit and also draw previous customers back to make repeat purchases.
Give Customers Confidence
4. Looks matter! Your websites design creates the first impression. Creating a great looking website can be easy and inexpensive if doing it yourself.
5. When designing your site, take time to think about the layout, accessibility and navigation, making sure it is made easy for the user at all times.
6. Highlight any security features you have. Remind customers that their information is safe, with icons, security certificates and clear policies.
7. Display visible contact information. This gives the user confidence that if they needed to they can contact and speak directly to you.
When creating your own online shop, make sure you allow enough time to think about the user and how they interact and interpret your shop. It’s worth getting friends to try out your site, ask for feedback and opinions on how you could improve things like navigation and first impressions.
Yesterday Google published a blog article sharing some insights into the process behind their search ranking, evaluation and algorithm changes.
To share just a couple of the improvements, here is an insight:
1. Greater focus on page content
As Google improves their understanding of page structure they are able to select more relevant text from within the webpage content, meaning that greater emphasis is needed on the header or menu.
2. Fresher, more recent results
Google have made significant improvements over how they rank fresh content. So new content will be given appropriate significance.
3. Extending application rich snippets
Anyone searching for software applications can now see details such as cost and user reviews from within the search results.
4. Image Search Signals
Google announced they are to revisit old signals that appear no longer to have significant impact. They decided to retire a signal within Image search related to images that had references from multiple documents on the web.
5. Refining Official Page detection
Working hard to deliver the most relevant and authoritative results within their search Google have adjusted the way they define official pages. Resulting in official sites now ranking even higher with search results.
