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Google Object to 9 gTLD Applications

With the imminent release of the new to level domains, it is inevitable that there continues to be a number of objections to applications that may cause confusion for companies. Objections are handled by the International Centre for Dispute Resolution (ICDR), who will act as a Dispute Resolution Service Provider (DRSS) for the new generic top level domain (gTLD) programme. There are a number of grounds that businesses or individuals can dispute upon, including string confusion, exisiting legal rights, morality and public order and it is ICDR that will handle the majority of the issues surrounding string confusion. String confusion basically refers to a proposed domain string that is visually similar to an existing string, a company or a brand. Because of this similarity, businesses or individuals can object to an application if they feel that the string would confuse or deceive internet users.

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Our Top Tips for Effective Blogging

The main aim of a business blog should be to provide your audience with useful information and ultimately position yourself as an industry expert.

Having run our domain name blog for some time and speaking with a variety of business start ups these are our top pieces of advice for mastering your blog

 

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Is social media a good marketing channel for business start ups?

We get asked this question numerous times by our clients who have just started up online and before answering we should always take a step back. The easy thing to say would be yes. Social medias role on the web and within web marketing is undoubtably becoming more important. However, it is much more important to identify where your audience are online and how they interact with you and then control and manage your message effectively in those areas. It seems an obvious point to make, but social media is only effective if it’s an effective tool for your business and audience.

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