It has been announced that the new gTLD ‘.Catholic’ is going to be reserved exclusively for use by approved religious organisations. This means that individuals will not be allowed to host websites on the new extension; instead, only institutions such as churches, Catholic schools and colleges and Catholic hospitals will be granted permission by the Vatican. Read the rest of this entry »
Lots of clients we talk to say ‘we tried that PPC thing but it didn’t get us any sales and it’s too expensive’, its a sentence we hear all too often. It’s when we push those clients further into how they ran their campaign and how they monitored their results that they begin to understand how they fell into some age old traps of not getting the most from their PPC activity.
Do you use email marketing as part of your digital marketing strategy? If the answer is yes, then you like many others have probably sat staring at the screen trying to think of an engaging title. What will capture peoples attention, what will achieve the highest click through rate and ultimately what will get noticed.
Whether this is a shock decision or not is something for debate but a WIPO ruling this week rejected a claim made by Johnson & Johnson over the domain name Johnsons.com Read the rest of this entry »
Last week, the Internet Corporation for Assigned Names and Numbers (ICANN) announced four new gTLDs that they have approved. The new extensions are going to be amongst the first ever to not use Latin characters. Read the rest of this entry »